Same day gifts are becoming more and more popular. This is most likely due to ever increasing time constraints on all of our lives, combined with the accessibility of information and delivery capabilities from local companies. The industry that paved the way for same day gifts is actually the florist industry. Due to the perishable nature of flowers, florists needed to not only source their flowers daily, but then use these flowers to create bouquets and also deliver them on the same day in order to ensure the customer can appreciate the full life cycle of the gift.
These florists then began to expand their product selection, realising they could monetize their speedy delivery networks by providing their customers with a range of other gifts, such as chocolates, alcohol, balloons, children's toys and even more! Florists then started opening up shops online, allowing for same day flower delivery in London. This created an increase in customer expectations - a gift that could be purchased safely online, without the need to speak to anyone and totally hassle free, which is delivered on the same day.
Other industries with local delivery networks began to cotton onto the phenomenon, though these companies are typically London based within the UK.The importance of flowers as a same day gift is paramount to maintaining, building and reaffirming relationships. Flowers can be sent for business deals: if a new contract won, a company may send flowers to their staff for winning the deal, as well as to the company they have made the deal with. They can also be sent for romantic occasions: a gentle reminder that someone is loved, or to win someone's heart. Flowers can be sent for birthdays, anniversaries or for thanks. They can also be sent in times of trouble and pain: in death and in mourning. Flowers are incredibly emotive. In almost all cultures, you will see the role that flowers play in the most important occasions of our lives.
Flowers have also scientifically proven to enhance a persons mood, as well as increase productivity. Studies conducted by Harvard Medical School, Rutgers and The Massachusett's General Hospital have found that people in the same room as a vase ofo flowers have expressed more compassion, kindness and a feeling of greater ease. The flowers themselves trigger happy emotions, increases life satisfaction and affects social behaviour far more than one would normally expect.
Flowers have an immediate impact on happiness. This is a proven fact. And often in life, we find ourselves in unexpected situations: whether it is forgetting a friend or lovers birthday, or consoling someone after a loss. Same day flower delivery and same day gifts allows us all to bring happiness; or at least a little consoling, to someone's day, with no excuses. It's fast, easy and simple to order something online and for it to be delivered with haste, on the same day you order it.
The rise of same day gift deliveries and the importance of same day flowers in London and the UK